Staying focused

Quote from article

"If your industry is in competitive equilibrium, the death of your business wouldn’t matter to the world: some other undifferentiated competitor will always be ready to take your place.

This is the condition for most businesses — what they sell is not unique, but generally substitutable. If you want to create the kind of value that builds a lasting and successful business, Thiel says you must be unique:

All happy companies are different: each one earns a monopoly by solving a unique problem.

To solve that unique problem, you must develop unique skills or processes:

In the real world outside of economic theory, every business is successful exactly to the extent that it does something others cannot."

Zero to One is a great book…

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